Tag Archives: social media

Culling the Herd

I’ve been unfollowing people people on FB for some time who only post political posts. If I wanted to follow politicians I’d do so and get it from the horse’s Social Media flunky’s mouth.

I’ve also been unfollowing people on Instagram who only post selfies or worse, post fashionista pics of their pre-school girls in heels with designer purses, sunglasses, and outfits. All with full makeup and hair, of course.   Lately it’s been Twitter people I don’t really know and companies I don’t care about.

But today someone I’ve always followed on all the Social Media forums (Wendi Aarons) took a stab at Melania Trump’s philanthropic focus as FLOTUS. They each have one and I suspect it’s required. Melania is anti-bullying. Maybe Wendi thought she was being funny. She is, after all, an award-winning humorist, a paid professor for a class called How to Write Funny, and the author of a book with the same title. I don’t find this funny.

As a victim of bullying myself and a parent of a victim I think this is a worthy and timely focus. Pre-teens are committing suicide or sneaking in guns to kill students and teachers! YES, it’s important. NO, it’s not a topic for jokes. Clearly neither this woman nor her children have never been a victim. Nor has she been an educator who had to deal with parents and administrators about this serious issue.

I took the time I’d have used to edit my novel today to make sure I’d unfollowed her on every Social Media outlet, then to write this post. I don’t care what Wendi thinks about politicians or their views, but I am VERY MUCH in favor of someone in the national spotlight taking a stand against bullying. If you are anti-bullying you’ll follow my lead and unfollow her immediately to let her know we are not ‘trolls’, but people who want to take a stance against bullying. #prokid #prohappiness

She’s on FaceBook (two sites), Twitter, Pinterest, and Instagram. She also has a blog and contributes posts on fashion regularly to a popular online site. You’ll have to trouble finding her if you’re interested in making sure you don’t follow her or support her sponsors. It was certainly worth my time and effort.

 

Ten Social Media Tips for Writers

This past weekend I gave a presentation to my local writers’ group about Social Media. I jumped at the chance when they seemed interested, because it’s honestly the only way I feel able to contribute to this group in any way. These are all experienced, talented writers who have years of experience and there is no aspect of writing itself where I could be of any help. But Social Media? Yeah, that I can help with! Here are my ten favorite tips:

— 1 —

 

 

I thought this was rather clever, and used a similar device (substituting the Girl Scout cookies most of us were hauling home that day) to start the meeting.

— 2 —

Be consistent throughout all your social media accounts.  Use the same name, be it your real name or your pen name, and the same picture – preferably one that will allow people to recognize you if they meet you at a conference.  This one is “do as I say, not as I do” since I hate all pictures of me.

— 3 —

Link everything to everything else.  Your Twitter bio should have a link to your blog or website’s About Me page.  Your blog or website should have icons or clickable links for readers to follow you on Facebook, Twitter, Pinterest, and to subscribe to your posts through RSS feed and email.

— 4 —

On Twitter be as concise as possible so people have room to retweet and comment.  Place links in the first 25% of the tweet – they are much more likely to be clicked.  This article on How to Be a Twitter Ninja by Michael Hyatt is fascinating.

 

 

I’ve installed the tools he suggests, but am still learning to use them.


— 5 —

Facebook is your best Social Media marketing tool.  No matter how frustrated you get with it keep your page active.  Post to it manually, not automatically – it makes a difference in your Edgerank score and, therefore, your visibility.  Optimal post frequency to Facebook is every other day (how’s that for a surprise?)

— 6 —

Guest posting is mutually beneficial.  Just make sure to include a bio with clickable links to your website or blog, your Facebook page, and Twitter.  Keep each post between 500-650 words.  If it’s longer than that consider turning it into a series.

— 7 —

 Pinterest is a great tool for writers.  You can create a separate account and make it private to use for inspiration boards for your WIP.  Clothes, characters, locations, pets – you can create a whole world there!

— 8 —

 Here’s a great source of info about which aspects of social media your target audience is using:

Source: likeable.com via Angie on Pinterest

 

Pretty much, if you’re targeting women, go to Facebook (men and women are both there, but women are much more active).  If you’re targeting men, LinkedIn is where you should be hanging out.  Twitter is about 50/50.

— 9 —

If you’re scheduling tweets or wondering when is the most beneficial time to post to Facebook here are your answers:

It makes sense.  People are on Twitter at lunch and right when they come home from work.  They catch up on Facebook on Saturday.  I did find the recommended frequencies surprising, though.

— 10 —

If you are in the Louisville area follow Michelle Jones on Twitter or follow her blog, Consuming Louisville.  She heads up Let Them Tweet Cake, a great opportunity to meet others interested in Social Media.  Also, the Louisville Free Public Library has a monthly Your Social Media Life class at the main library.  Their next meeting is from 6p-7p on March 7th.

I’ll be linking up to Top Ten TuesdaysOh, How Pinteresting, The 52 Weeks of Pinterest Challenge, Works for Me Wednesday, Whatever Goes Wednesday, The Mommy Club Resources and Solutions, Share Your Awesome, One Project at a Time, and Tute Tuesdays.

Priced at just $4.99, it is now available in every format your little heart could desire at Smashwords, or, if you prefer, it’s also for sale in a Kindle version at Amazon or a Nook version at Barnes and Noble!

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