This past weekend I gave a presentation to my local writers’ group about Social Media. I jumped at the chance when they seemed interested, because it’s honestly the only way I feel able to contribute to this group in any way. These are all experienced, talented writers who have years of experience and there is no aspect of writing itself where I could be of any help. But Social Media? Yeah, that I can help with! Here are my ten favorite tips:
I thought this was rather clever, and used a similar device (substituting the Girl Scout cookies most of us were hauling home that day) to start the meeting.
Be consistent throughout all your social media accounts. Use the same name, be it your real name or your pen name, and the same picture – preferably one that will allow people to recognize you if they meet you at a conference. This one is “do as I say, not as I do” since I hate all pictures of me.
Link everything to everything else. Your Twitter bio should have a link to your blog or website’s About Me page. Your blog or website should have icons or clickable links for readers to follow you on Facebook, Twitter, Pinterest, and to subscribe to your posts through RSS feed and email.
On Twitter be as concise as possible so people have room to retweet and comment. Place links in the first 25% of the tweet – they are much more likely to be clicked. This article on How to Be a Twitter Ninja by Michael Hyatt is fascinating.
I’ve installed the tools he suggests, but am still learning to use them.
Facebook is your best Social Media marketing tool. No matter how frustrated you get with it keep your page active. Post to it manually, not automatically – it makes a difference in your Edgerank score and, therefore, your visibility. Optimal post frequency to Facebook is every other day (how’s that for a surprise?)
Guest posting is mutually beneficial. Just make sure to include a bio with clickable links to your website or blog, your Facebook page, and Twitter. Keep each post between 500-650 words. If it’s longer than that consider turning it into a series.
Pinterest is a great tool for writers. You can create a separate account and make it private to use for inspiration boards for your WIP. Clothes, characters, locations, pets – you can create a whole world there!
Here’s a great source of info about which aspects of social media your target audience is using:
Pretty much, if you’re targeting women, go to Facebook (men and women are both there, but women are much more active). If you’re targeting men, LinkedIn is where you should be hanging out. Twitter is about 50/50.
If you’re scheduling tweets or wondering when is the most beneficial time to post to Facebook here are your answers:
It makes sense. People are on Twitter at lunch and right when they come home from work. They catch up on Facebook on Saturday. I did find the recommended frequencies surprising, though.
If you are in the Louisville area follow Michelle Jones on Twitter or follow her blog, Consuming Louisville. She heads up Let Them Tweet Cake, a great opportunity to meet others interested in Social Media. Also, the Louisville Free Public Library has a monthly Your Social Media Life class at the main library. Their next meeting is from 6p-7p on March 7th.
I’ll be linking up to Top Ten Tuesdays, Oh, How Pinteresting, The 52 Weeks of Pinterest Challenge, Works for Me Wednesday, Whatever Goes Wednesday, The Mommy Club Resources and Solutions, Share Your Awesome, One Project at a Time, and Tute Tuesdays.
Priced at just $4.99, it is now available in every format your little heart could desire at Smashwords, or, if you prefer, it’s also for sale in a Kindle version at Amazon or a Nook version at Barnes and Noble!